CLIENT: RTIC OUTDOORS
PLATFORMS: META (FACEBOOK & INSTAGRAM)
Executed social media strategies for RTIC Outdoors across Meta. My focus was on showcasing how RTIC products enhance the outdoor experience, from camping and fishing to tailgating and everyday adventures.
Performance Insight/Results:
Goal: Increase ROAS
% Improvement: Increased ROAS increased by 7% compared to account goal
Insights: Insight: This is the top-performing non-promo ad for the entire account during Q1 of 2023. It also has the highest AOV, highest CTR, and a stop rate of 25.06%. We have found that product in use from the first second combined with bold, animated text callouts gives us the best conversion and engagement metrics.