Creative testing' report while working with HigherDOSE
Performance Insight/Results:
Goal: 2x ROAS
% Improvement: 102%
This concept was initially part of a test to convince the client that UGC would work better than studio produced assets as well as native style text overlays. This variation was our top performer and continues to perform extremely well. Also, it was integral in being able to focus mainly on UGC concepts which has increased lifetime account ROAS by 4.03X.
Performance Insight/Results:
Goal: Increase ROAS
% Improvement: Increased ROAS by 265% compared to account average
Insights: This was an iteration of a top-performing ad from last quarter. It outperformed the first iteration’s ad set lifetime performance and drove a 265% higher ROAS than the account average. We found the use of native, elevated text styles paired with a mashup of product function clips that showed versatility had a heavy hand in increasing performance.